The CINEMART COFFEE team considers it essential to seek out the highest quality coffee; therefore, we do not trade from a distance, but are personally present during sourcing at the coffee farms of Vietnam, establishing personal relationships with the farmers who lead them.
Gia Lai is one of the largest coffee-producing regions in Vietnam and the source of the highest quality Robusta coffees. Its location and climate are perfect for this variety. The area is home to vast plantations, and numerous Vietnamese exporters ship coffee from here to every corner of the world. The "capital" of this province is the city of Pleiku, also known as the "Capital of Robusta." Its elevation of 800 meters above sea level, favorable climate, and red basalt soil together provide the ideal character and parameters for the coffee, resulting in a harvest of the highest quality. Thanks to the sustainable farming practices of recent years, banana trees are now planted among the coffee shrubs; this not only improves soil quality but also lends a unique and special aroma to the coffee beans.
In Vietnam, coffee is not just a source of income for farmers, but an integral part of the people's culture. Whether in landscapes filled with rice paddies, villages embraced by mountain ranges thousands of meters high, or the world of bustling cities… coffee drinking is everywhere the setting for social life, excellent conversations, collective thinking, and shared experiences.
CINEMART COFFEE brings this cup of exoticism to Hungary and Europe – so that, even if only for the duration of a coffee break, we can experience the authentic Southeast Asian lifestyle.